Imagination

Jackery

CLIENT

Jackery

Brief

With over 9 years of experience in the field, Jackery is a global energy leader, the number one producer of portable power, and one of the world's biggest manufacturers of outdoor solar utilities. In order to promote the concept of redefining the use of clean energy for outdoor living in its biggest annual event Jackery Day, Jackery is a major front in the fight against climate change.

Approach

In order to promote the concept of redefining the use of clean energy for outdoor living during its biggest annual event Jackery Day, Jackery approached Red Cube with the request of producing a commercial to align with their marketing strategy. biggest annual event Jackery Day, Jackery is a major front in the fight against climate change.

Impact

Our team proposed the concept of "Jackery Imagination". The story is about a brave little girl's imagination of exploring the no man's land when she grows up. The story starts with the little girl, our heroine, driving her electric toy car exploring the neighborhood, and she uses the Jackery power station to charge the car. Her mother is the key character who empowers the little girl to pursue her dream. The mother character resembles the Jackery power station in this story because Jackery also empowers everyone who dreams of exploring the magnificent nature of the world.

CLIENT

Jackery

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Behind the Scenes

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