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The sixth day of Valentine's Week is known as Hug Day, celebrated on February 12 every year. Each year millions embrace their loved ones on this day. They celebrate hugs as a way to express their love and warmth; however, covid-19 restricted people's outdoor activities, making it harder to meet other people. As a result, some people can only see their friends, family, or loved ones through online Apps.
YnM approached Red Cube in the hope of making a commercial for international hug day under current special circumstances. YnM is a leading bedding brand on Amazon. Its main product is weighted blankets which are claimed to improve sleeping quality by providing a feeling of being hugged. YnM's weighted blanket has consistently ranked as the best-selling product on Amazon.
Our concept involves presenting 7 different hugs around 7 different families. The 7 hugs respectively are a female soldier hugging her daughter after returning from the war, teenage hugs his parents before going to college; a sister hugging her little brother after he accidentally falls from a bike, father hugging his baby after witnessing its first step, good friends hug each other after an amazing trip, disability athlete hugs her coach after won a running race champion. We introduce YNM's weighted blanket so the audience can associate it with the feeling of being hugged, which they might have been missing for a long time due to covid–19.
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